B.A. in Communications

Department Head:

Vered Elishar, PhD



Communication studies, both in Israel and globally, offer students a diverse range of courses that span various fields of knowledge and expertise. Communication and media studies range from a sub-discipline within the social sciences and to a more applied, job-related orientation. Presently, the focus on digital environments and artificial intelligence underscores the place of this field between content creation for various platforms and its dissemination and to wide audiences. Recognizing the fluid nature of communication and media studies, the Department of Communication at YVC consistently revises its curriculum to mirror both theoretical and technological evolutions. Courses are delivered by leading researchers engaged in cutting-edge studies, ensuring a high standard of instruction. This commitment guarantees that our graduates are primed for further academic pursuits and professional opportunities. Additionally, workshops are periodically updated to align with media trends and market needs and are facilitated by seasoned professionals renowned in their respective domains

Program Description

The Department of Communication offers a bachelor’s degree program (B.A.), allowing students to choose between two digital-centric tracks: Marketing Communication and Content Management. By integrating theoretical courses with practical experiences in media, marketing, and digital workshops, our program is designed to provide students with a comprehensive theoretical foundation in communication research and to establish a solid base for professional practice.
We are dedicated to delivering a state-of-the-art, all-encompassing curriculum. This equips students with profound theoretical knowledge across diverse media and communication research areas, such as mass media, digital platforms, artificial intelligence, cultural studies, media psychology, political communication, media sociology, and communication philosophy Practical studies covering topics like Photoshop, Digital Marketing, Podcasts, Video and TV Studio, SEO, Public Relations, UX/UI for smartphones, and Web platforms.
The Communication Studies Center stands as a hub for practical studies. It boasts modern facilities, including a television studio and control room, four radio studios, editing rooms, and computerized classrooms. Students can produce a variety of media content. They can contribute to the TV magazine “Valley TV,” manage the live radio station “Kol Yezreel,” participate in broadcasts and streaming podcasts, write for the “Wall” online newspaper, and take part in “Shover Masach” – Israel’s premier annual media festival. Additionally, internships offer students a chance to gain invaluable industry insights and practical experience.


The department’s faculty conducts research in various fields related to communication and media studies. This includes public relations and marketing communication, political communication, new media and computer mediated communication, climate communication, media policy and regulation, gay and lesbian studies, journalism professionalism, cultural studies, and other relevant areas.


Faculty Staff >>

Department Contact Information

Ms. Iris Elihis Finshtein

For additional information in Hebrew see >>